Political operatives with Trump ties raked in millions of dollars in commissions from DHS ad campaign
Controversial DHS Ad Campaign Sparks Political and Financial Fallout
Two firms with ties to veteran political operatives have come under scrutiny after receiving at least $23 million in commissions from a contentious Department of Homeland Security (DHS) ad campaign. This initiative, valued at $220 million and funded by taxpayers, ultimately contributed to the ousting of Secretary Kristi Noem.
Background of the Ad Campaign
Safe America Media, a firm formed just days before securing a limited-bid contract, was awarded at least $15.2 million. The company, headed by Republican operatives Mike McElwain and Patrick McCarthy, shares connections with media buyers from President Donald Trump’s 2024 campaign. Another firm, People Who Think, co-founded by Jay Connaughton, who collaborated with Trump’s 2016 campaign, received $7.7 million.
Contractual Oversight and Political Implications
The March 3 DHS memo cited an “urgent and compelling need” for the ad campaign, allowing for limited competition in awarding contracts. The memo also highlighted that the commission rates for both firms were below the industry norm. However, the campaign became contentious within the White House, partly because it was perceived as self-serving for Noem’s political aspirations. President Trump and White House officials have stated that Trump did not sign off on this ad campaign.
Responses and Reactions
Safe America Media’s lawyer, Joseph Folio, contends that the firm committed substantial resources to the campaign, promising to correct public inaccuracies. Meanwhile, Republican Senators Thom Tillis and John Kennedy, along with Democratic counterparts, deeply questioned Noem about the campaign during a congressional hearing. Noem defended the initiative, claiming it motivated two million immigrants to self-deport, saving billions in taxpayer dollars.
Expert Opinions and Analysis
Political analysts have noted the implications of the campaign and the extensive role of political operatives in securing lucrative contracts. Fact-checkers continue to scrutinize the claims made during the campaign, emphasizing the need for transparency and accountability.
Concluding Thoughts
This DHS ad campaign underscores the intersection of politics, marketing, and governance, highlighting the potential risks of limited oversight in large-scale government initiatives. As investigations continue, the need for clear guidelines and accountability in government contracts becomes increasingly evident.
Source: https://www.politico.com/news/2026/03/19/dhs-ad-money-companies-00834791